If bartending were an art,

Dada Bartender would be its Picasso.

Many of you may not know his real name, Sanjay Ghosh, but to his fans, he is famously known as Dada Bartender. His moniker, revered by fans and industry giants alike, reflects his unparalleled expertise and magnetic charm. His infectious smile and charming persona make every interaction memorable.

Key Highlights:

• Honored with the "Distinguished Trainer Award" (2025) by EIILM Kolkata.

• "Training Provider of the Year - 2025" presented to Cocktails India by the World HRD Congress

• Consulted as a Beverage Trainer and conducted trainings and masterclasses for top brands including Camikara, Teachers, Oaksmith Gold, Blenders Pride Reserve, Oaken Glow, and many more.

• Spirit Level 2 certified by the Wine and Spirit Education Trust, London.

• Advisory Committee for the India Bartender Week (IBW).

• Founder of Dada Bartender Wine and Spirits Academy, dedicated to training aspiring bartenders and mixology lovers in a professional environment.

• Board of Advisor at Pailan College of Management and Technology, Kolkata.

• Board of Advisor at “Apex Wine Club India”.

• Jury Member at the “Camikara Millionaire Bartender Challenge” 2025.

• Panel Jury Member for “30 Best Bars in India”

• Awarded for "Best Innovation in Social Media" by the National Award for Excellence.

• Award for "Excellence in Training" by Eastern Indian Leadership Awards, presented by EIILM Kolkata.

• Cocktails India was awarded as "Best Digital Agency of the Year 2024" by the National Award for Excellence presented by the World HRD Congress.

• Guest lecturer at top hotel management institutes across India.

• Consulting bars and luxurious hotels pan India to set up their bars & revamp their menus.

• Served as the Jury for Ambrosia IND Spirits.

• Represented India as Jury for the “Wine and Dine Festival in Hong Kong”.

• Represented India as a Jury for the “Battle of the Bottles” organised by World Flair Association (WFA).

• Bar Master, certified by Diageo.

• Lessons on Unacademy blended the art of mixology with the science of cocktail perfection.

• Previously served as the Brand Ambassador for Blue Tea India.

• Pioneered the country’s first Bartending App, “Cocktails India”.

• Trained more than 6,000 Bartenders across India and counting.

Cocktails India, his visionary project, is an award-winning alcohol marketing agency trusted by top alcohol and beverage brands to produce engaging unboxing and review videos and captivating cocktail recipes. Many of these have gone viral, earning coverage from media powerhouses like Aaj Tak, Lallantop, and the Times of India. As India’s #1 and the world’s 7th most viewed cocktail channel on YouTube, Cocktails India has a massive online presence. Dada's content is also wildly popular on Facebook and Instagram, further solidifying his status as a digital trailblazer.

So, next time you raise a glass, think of Dada Bartender — where every sip tells a story. And remember, if you can't find him behind the bar, he's probably behind a camera, turning your favorite drink into the next viral sensation.

Cheers!